BRUCE DAVID
EISEN
Bruce
David Eisen is the founder and president of
Most
recently Eisen was the Vice President Online Content Development & Strategy
for DISH Network where he was responsible for the strategy and implementation
of the company’s on-demand, online and Internet based initiatives. To that end, Eisen launched DISH’s TV Everywhere offering, making
television content available to its subscribers on a variety of devices
including computers, tablets and SmartPhones.
Eisen successfully negotiated license agreements with most of the major
broadcast and cable television networks, licensing over 20,000 television shows
for on-demand distribution on DishOnline.com and related iPad, iPhone and
Android apps.
Eisen
devised and implemented the company’s SVOD strategy to compete with Netflix,
launching DISH's Kids/Family SVOD
offering which includes over 3,000 pieces of content including Thomas the Train, Barney, Heathcliff,
Strawberry Shortcake, VeggieTales and Jim Henson property content. Eisen was a key member of the executive team
to develop and implement the company's movie SVOD offering, Blockbuster@Home which includes early
window content from Sony, Disney and
Eisen
negotiated affiliation agreements with Starz,
Showtime, Sony Movie Channel and other broadcast and cable networks for
carriage of those linear and on-demand offerings on the DISH satellite system. In addition, Eisen acquired on-demand rights
from the major
Eisen
was one of the principals who started CinemaNow in 1999 and grew the company
from a three person operation to a fifty person company. In connection therewith, Eisen negotiated
five rounds of venture financing totaling in excess of $40 million with
companies including Microsoft,
Blockbuster, EchoStar and Cisco. Eisen was responsible for day-to-day
operations of the company and for all of CinemaNow’s business development and
legal activities. In that capacity he
successfully negotiated CinemaNow’s agreements with over 200 content licensors
including such major Hollywood studios as Warner Brothers, MGM, 20th
Century Fox, Sony, Paramount, Universal, and The Walt Disney Company. In
addition, Eisen brought great success to the company, spearheading distribution
and marketing partnerships with MSN, AT&T, Best Buy and other
globally-recognized companies including HP, Creative, Archos, Sandisk and
Linksys.
Prior
to joining CinemaNow, Eisen served as senior vice president of the Production/Business
Affairs Department for Trimark Pictures, Inc.
Eisen’s responsibilities included negotiating Trimark’s film production
and distribution agreements. In that
capacity, Eisen worked with the Walt Disney Company, Miramax, The Samuel
Goldwyn Company, Columbia Pictures, HBO and others. On the production front, Eisen structured
Trimark’s relationships with the Screen Actors Guild, the Directors Guild of
America, the Writers Guild of America as well as such talent as Samuel L.
Jackson, Renee Zellweger, Peter Jackson and Jim Belushi, amongst others.
Eisen’s
experience in the legal arena of the entertainment industry is matched by his
creative endeavors. His producing
credits include cult genre favorites “Warlock: The End of Innocence,” starring
Bruce Payne, “The Dentist 2,” starring Corbin Bernsen “Leprechaun in the Hood,”
starring Warwick Davis and Ice-T as well as two films based on Stephen King
properties, “Trucks,” and “Sometimes They Come Back For More.” In addition, he shares a writing credit on
“Warlock: The End of Innocence,” the third installment in the popular
series.
Eisen
has lectured at U.C.L.A. and U.S.C. and has spoken at conferences organized by
institutions including Digital Hollywood, iHollywood Forum, Streaming Media, the
California State Bar Association, the Beverly Hills Bar Association, NATPE, NAB,
USC, UCLA, Piper Jaffray, the Independent Film and Television Alliance, the
Entertainment Merchants Association, the British Screen Advisory Council, the
Bangkok Film Festival, MultiChannel News
and Broadcasting & Cable
magazine.
Eisen
received his J.D. from the