BRUCE DAVID EISEN

 

Bruce David Eisen is the founder and president of Digital Advisors, a digital distribution consulting firm advising a broad range of clients, ranging from start-ups to Fortune 500 companies whose clients have included Twentieth Century Fox, Blockbuster, Technicolor, Zoran Corp. and Juniper Networks.

Most recently Eisen was the Vice President Online Content Development & Strategy for DISH Network where he was responsible for the strategy and implementation of the company’s on-demand, online and Internet based initiatives.  To that end, Eisen launched DISH’s TV Everywhere offering, making television content available to its subscribers on a variety of devices including computers, tablets and SmartPhones.  Eisen successfully negotiated license agreements with most of the major broadcast and cable television networks, licensing over 20,000 television shows for on-demand distribution on DishOnline.com and related iPad, iPhone and Android apps.

Eisen devised and implemented the company’s SVOD strategy to compete with Netflix, launching DISH's  Kids/Family SVOD offering which includes over 3,000 pieces of content including Thomas the Train, Barney, Heathcliff, Strawberry Shortcake, VeggieTales and Jim Henson property content.  Eisen was a key member of the executive team to develop and implement the company's movie SVOD offering, Blockbuster@Home which includes early window content from Sony, Disney and Paramount.

Eisen negotiated affiliation agreements with Starz, Showtime, Sony Movie Channel and other broadcast and cable networks for carriage of those linear and on-demand offerings on the DISH satellite system.  In addition, Eisen acquired on-demand rights from the major Hollywood studios including VOD/EST/SVOD rights for distribution across multiple platforms including set-top boxes, DishOnline.com, iPad, iPhone and Android devices.

Eisen was one of the principals who started CinemaNow in 1999 and grew the company from a three person operation to a fifty person company.  In connection therewith, Eisen negotiated five rounds of venture financing totaling in excess of $40 million with companies including Microsoft, Blockbuster, EchoStar and Cisco.  Eisen was responsible for day-to-day operations of the company and for all of CinemaNow’s business development and legal activities.  In that capacity he successfully negotiated CinemaNow’s agreements with over 200 content licensors including such major Hollywood studios as Warner Brothers, MGM, 20th Century Fox, Sony, Paramount, Universal, and The Walt Disney Company. In addition, Eisen brought great success to the company, spearheading distribution and marketing partnerships with MSN, AT&T, Best Buy and other globally-recognized companies including HP, Creative, Archos, Sandisk and Linksys. 

Prior to joining CinemaNow, Eisen served as senior vice president of the Production/Business Affairs Department for Trimark Pictures, Inc.  Eisen’s responsibilities included negotiating Trimark’s film production and distribution agreements.  In that capacity, Eisen worked with the Walt Disney Company, Miramax, The Samuel Goldwyn Company, Columbia Pictures, HBO and others.  On the production front, Eisen structured Trimark’s relationships with the Screen Actors Guild, the Directors Guild of America, the Writers Guild of America as well as such talent as Samuel L. Jackson, Renee Zellweger, Peter Jackson and Jim Belushi, amongst others.

Eisen’s experience in the legal arena of the entertainment industry is matched by his creative endeavors.  His producing credits include cult genre favorites “Warlock: The End of Innocence,” starring Bruce Payne, “The Dentist 2,” starring Corbin Bernsen “Leprechaun in the Hood,” starring Warwick Davis and Ice-T as well as two films based on Stephen King properties, “Trucks,” and “Sometimes They Come Back For More.”  In addition, he shares a writing credit on “Warlock: The End of Innocence,” the third installment in the popular series. 

Eisen has lectured at U.C.L.A. and U.S.C. and has spoken at conferences organized by institutions including Digital Hollywood, iHollywood Forum, Streaming Media, the California State Bar Association, the Beverly Hills Bar Association, NATPE, NAB, USC, UCLA, Piper Jaffray, the Independent Film and Television Alliance, the Entertainment Merchants Association, the British Screen Advisory Council, the Bangkok Film Festival, MultiChannel News and Broadcasting & Cable magazine.

Eisen received his J.D. from the University of Southern California in 1991 and his B.A. cum laude with high honors in Philosophy from Clark University in 1984.